SERVING CLIENTS SINCE 2014 · SARNIA, ON · CANADA
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Selected projects

Stores, platforms, booking systems and marketing sites built for clients across North America, Europe and Asia. Click any project for the full case study.
12+
YEARS SHIPPING
+40%
BEST CONVERSION LIFT
3
CONTINENTS SERVED
96%
CLIENTS WHO RETURN
storelli.com
Soccer gear store
Shopify Theme Development & CRO
View case study →
E-COMMERCE · SHOPIFY

Soccer gear store

Shopify Theme Development & CRO
✕
storelli.com
Soccer Gear Store
+40%
CONVERSION
1.3s
MOBILE LCP
20+
COUNTRIES
6 wks
DELIVERY
THE CHALLENGE
A growing sports brand was selling protective gear in 20+ countries on a theme that took over four seconds to render on mobile. Product variants were confusing, and paid traffic was bouncing before the gallery even loaded.
THE OUTCOME
A custom theme with a rebuilt product page, express payments and a proper size guide. Mobile LCP dropped to 1.3 seconds and conversion rose 40% within two months of launch.
WHAT WE BUILT
STACK & TIMELINE
Shopify
Liquid
Custom theme
Klaviyo
6-week build
★★★★★
They rebuilt our storefront around how people actually shop, not how we assumed they did. The numbers moved in the first month.
E-commerce Manager, sports brand
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PROJECT 1 OF 6
slstyled.com
Wedding photography gallery
Photography Website & Gallery Performance
View case study →
WEDDING · WORDPRESS + ELEMENTOR

Wedding photography gallery

Photography Website & Gallery Performance
✕
slstyled.com
Soccer Gear Store
98
LIGHTHOUSE
60+
GALLERIES
3 wks
DELIVERY
0
DEV TICKETS
THE CHALLENGE
A wedding photography studio needed large, uncompromised imagery online without the page weight that usually comes with it — and a way to publish a new gallery in minutes.
THE OUTCOME
An image-first site with a responsive delivery pipeline. Sixty-plus galleries load fast on mobile, and the studio publishes new sets without touching code.
WHAT WE BUILT
STACK & TIMELINE
WordPress
Elementor
Gallery system
AVIF/WebP
3-week build
★★★★★
The photographs finally look the way they should, and the site is still fast.
Founder, photography studio
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PROJECT 2 OF 6
axionsmallenginerepair.com
Codify System Axion Repair Services Project Mockup
Small engine repair booking
Booking System & Local Service Website
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BOOKING · WORDPRESS + ELEMENTOR

Small engine repair booking

Booking System & Local Service Website
✕
axionsmallenginerepair.com
Soccer Gear Store
3×
BOOKINGS
2 wks
BUILD
−60%
NO-SHOWS
24/7
ENQUIRIES
THE CHALLENGE
A small engine repair shop was taking every booking by phone during working hours, losing evening enquiries and double-booking its two technicians.
THE OUTCOME
An online booking flow with a service catalogue, technician capacity and automated reminders. Bookings roughly tripled and no-shows fell once SMS reminders went live.
WHAT WE BUILT
STACK & TIMELINE
WordPress
Elementor
Booking module
Local SEO
2-week build
★★★★★
The phone still rings, but now most jobs are booked before we open.
Owner, equipment repair shop
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PROJECT 3 OF 6
identitymanagementinstitute.org
Codify System Identity Management Institute Project Mockup
Cybersecurity education platform
WordPress Development & Content Architecture
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LMS · WORDPRESS + ELEMENTOR

Cybersecurity education platform

WordPress Development & Content Architecture
✕
identitymanagementinstitute.org
Soccer Gear Store
4 wks
DELIVERY
3 → 1
SYSTEMS
Same day
PUBLISHING
98
LIGHTHOUSE
THE CHALLENGE
A cybersecurity education provider had courses, certifications and resources spread across three disconnected tools, with no way for their own team to publish without a developer.
THE OUTCOME
One platform with a clear course taxonomy and editable blocks. The team now publishes new certifications the same day, and organic entries to course pages grew steadily after launch.
WHAT WE BUILT
STACK & TIMELINE
WordPress
Elementor
LMS
Custom templates
4-week build
★★★★★
We stopped filing tickets to change a paragraph. That alone paid for the project.
Programme Lead, education platform
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PROJECT 4 OF 6
identitymanagementinstitute.org
Smokin’ Buttz BBQ Storefront Optimization
Subtitle: Shopify Redesign, CRO, and Average Order Value (AOV) Growth
View case study →
E-COMMERCE · SHOPIFY

Smokin’ Buttz BBQ Storefront Optimization

Subtitle: Shopify Redesign, CRO, and Average Order Value (AOV) Growth
✕
identitymanagementinstitute.org
Soccer Gear Store
4 wks+35%CRO LIFT
2 wks
BUILD
+40%
AOV BOOST
100%
MOBILE UX
THE CHALLENGE

The Smokin’ Buttz BBQ Shopify store lacked optimal conversion pathways, resulting in friction during checkout, low mobile engagement, and missed opportunities to maximize average order value through cross-selling and product bundles.

THE OUTCOME

A high-performance, mobile-first Shopify storefront optimized for conversions. The custom Liquid theme revamp streamlined navigation and cart UX, while strategic product bundles and promotional offers successfully drove higher average order values and engagement.

WHAT WE BUILT
STACK & TIMELINE

Shopify

 Liquid

CRO

HTML/CSS

UI/UX Design

★★★★★

The redesign completely transformed our store’s look and feel. Our mobile traffic converts much better now, and the new bundle offers have noticeably increased our average order value.

— Store Owner, Smokin’ Buttz BBQ
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PROJECT 4 OF 6
identitymanagementinstitute.org
EMOTO Exchange — P2P Listing Platform
Subtitle: Custom Shopify App, Seller Dashboard, and Automated Backend Integration
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E-COMMERCE · SHOPIFY

MOTO Exchange — P2P Listing Platform

Subtitle: Custom Shopify App, Seller Dashboard, and Automated Backend Integration
✕
identitymanagementinstitute.org
Soccer Gear Store
100%AUTOMATED
2 wks
BUILD
OTP
SECURE LOGIN
P2P
MARKETPLACE
THE CHALLENGE

The client needed a specialized peer-to-peer (P2P) marketplace integrated into Shopify to handle multi-step listings, seller verification, admin approvals, and automated product creation without manual intervention.

THE OUTCOME

Developed a robust custom Shopify app powered by Supabase and Vercel. The platform seamlessly connects peer sellers with the store admin via a secure OTP login, automated fee processing, refund workflows, and Klaviyo email automations.

WHAT WE BUILT
STACK & TIMELINE

Shopify APIs

Custom App

Supabase

Vercel

Klaviyo

★★★★★

The custom P2P exchange built for our store completely automated how users submit and list products. The OTP security, admin approval workflow, and automated Shopify product syncing work flawlessly.

— Store Owner, EMOTO
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PROJECT 4 OF 6
identitymanagementinstitute.org
The Coaching Lab — Store Audit & CRO
Shopify Optimization, Cart Enhancements, and Automated Flows
View case study →
E-COMMERCE · SHOPIFY

The Coaching Lab — Store Audit & CRO

Shopify Optimization, Cart Enhancements, and Automated Flows
✕
identitymanagementinstitute.org
Soccer Gear Store
+30%CONVERSION LIFT
2 wks
BUILD
100%
MOBILE UX
AUTO
WORKFLOWS
THE CHALLENGE

The Coaching Lab’s Shopify store—specializing in coaching resources, cards, and online courses—suffered from conversion bottlenecks, navigation friction, unoptimized mobile layouts, and missing automated customer delivery flows.

THE OUTCOME

Conducted a comprehensive store audit and complete optimization overhaul. Upgraded product pages, streamlined the cart drawer, fixed Shopify Markets availability issues, and deployed automated Shopify Flow sequences for seamless resource delivery.

WHAT WE BUILT
STACK & TIMELINE

Shopify

Shopify Flow

CRO

Liquid

Email Automations

UI/UX Audit

2-Week Complete Optimization

★★★★★

The audit and redesign completely cleared out the friction on our store. Our mobile experience is smooth, cart conversions are up, and the automated resource delivery flows save us hours every week.

— Founder, The Coaching Lab
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PROJECT 4 OF 6
identitymanagementinstitute.org
Sprout Living — Figma to Shopify Redesign
Custom Liquid Theme Development & Subscription Integration
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E-COMMERCE · SHOPIFY

Sprout Living — Figma to Shopify Redesign

Custom Liquid Theme Development & Subscription Integration
✕
identitymanagementinstitute.org
Soccer Gear Store
+40%CONVERSION LIFT
2 wks
BUILD
RECHARGE
SUBSCRIPTIONS
100%
RESPONSIVE UI
THE CHALLENGE

Sprout Living needed a high-performance storefront translated seamlessly from Figma designs into Shopify, requiring enhanced user experience, stronger benefit-led visual hierarchy, and reliable recurring subscription capabilities.

THE OUTCOME

Developed a bespoke custom Liquid theme from Figma assets, optimized product pages with conversion-focused trust signals, and integrated Recharge subscriptions to seamlessly drive recurring purchases and customer retention.

WHAT WE BUILT
STACK & TIMELINE

Shopify

Custom Liquid

Figma

Recharge Subscriptions

CRO

HTML/CSS/JS

2-Week Complete Overhaul

★★★★★

The transition from our Figma designs to a fully functional Shopify store was seamless. The custom Liquid theme is blazing fast, and the Recharge subscription integration has significantly boosted our recurring revenue.

— E-Commerce Director, Sprout Living
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PROJECT 4 OF 6
identitymanagementinstitute.org
Beyond LED Technology — B2B Wholesale Store
Custom Trade Portal, Admin Approval Panel & Tier-Based Pricing
View case study →
E-COMMERCE · SHOPIFY

Beyond LED Technology — B2B Wholesale Store

Custom Trade Portal, Admin Approval Panel & Tier-Based Pricing
✕
identitymanagementinstitute.org
Soccer Gear Store
+100%AUTOMATED SYNC
2 wks
BUILD
B2B
TIERED PRICING
SECURE
TRADE PORTAL
THE CHALLENGE

Beyond LED Technology required a dedicated B2B wholesale portal to manage trade registrations, automate customer approvals, assign tier-based pricing (Gold/Silver), and seamlessly sync wholesale accounts directly with Shopify via APIs.

THE OUTCOME

Developed a robust custom B2B wholesale platform featuring a separate subdomain trade registration portal and admin dashboard. Approved trade accounts are automatically created in Shopify, unlocking customer role-based pricing at the variant level upon login.

WHAT WE BUILT
STACK & TIMELINE

Shopify

Shopify APIs

Custom Portal

Role-Based Pricing

Subdomain Integration

★★★★★

The custom B2B trade portal has completely streamlined our wholesale operations. The automated approval workflow and tier-based variant pricing save our team countless hours every week.

— E-Commerce Manager, Beyond LED Technology
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PROJECT 4 OF 6
identitymanagementinstitute.org
Watering Vine — E-Commerce Development
Responsive Storefront Customization & Clean Customer Journey
View case study →
E-COMMERCE · SHOPIFY

Watering Vine — E-Commerce Development

Responsive Storefront Customization & Clean Customer Journey
✕
identitymanagementinstitute.org
Soccer Gear Store
+100%RESPONSIVE
2 wks
BUILD
CLEAN
STOREFRONT
EASY
MANAGEMENT
THE CHALLENGE

Watering Vine needed a tailored Shopify ecommerce development strategy to enhance its digital storefront, requiring improved mobile usability, seamless product presentation, and an easily manageable backend structure for the business.

THE OUTCOME

Delivered a highly responsive, user-friendly Shopify shopping experience through precise theme customization. Built clean customer journeys using reusable Shopify components and consistent styling for effortless day-to-day store management.

WHAT WE BUILT
STACK & TIMELINE

Shopify

Liquid

Storefront Architecture

HTML/CSS/JS

Mobile UX Optimization

Mobile UX Optimization

★★★★★

The new Shopify store looks incredible and runs smoothly across all devices. The layout is clean, the customer journey is intuitive, and managing products on our end is now completely effortless.

— Founder, Watering Vine
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PROJECT 4 OF 6
identitymanagementinstitute.org
ANB Technologies — Figma to WordPress Redesign
Responsive B2B IT & AI Website Built with Elementor
View case study →
E-COMMERCE · SHOPIFY

ANB Technologies — Figma to WordPress Redesign

Responsive B2B IT & AI Website Built with Elementor
✕
identitymanagementinstitute.org
Soccer Gear Store
+100%PIXEL ACCURATE
2 wks
BUILD
RESPONSIVE
B2B UI/UX
FAST
PERFORMANCE
THE CHALLENGE

ANB Technologies—a B2B IT and AI services company—needed a complete Figma design converted into a high-performing, fully responsive WordPress website while maintaining close visual accuracy, clean structure, and seamless multi-device compatibility.

THE OUTCOME

Successfully transformed the Figma prototypes into a robust WordPress site using Elementor. Built reusable sections, optimized views across desktop, tablet, and mobile, and established consistent branding, typography, and spacing for effortless future content management.

WHAT WE BUILT
STACK & TIMELINE

WordPress

Elementor

Figma

B2B Web Design

HTML/CSS/JS

Responsive UI

★★★★★

The conversion from our Figma designs to WordPress was flawless. The site looks professional, loads fast, and the Elementor setup makes managing our IT and AI service pages completely hassle-free.

— Marketing Lead, ANB Technologies
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PROJECT 4 OF 6
identitymanagementinstitute.org
Custom Shopify Product Designer App
Flexible Storefront Product Customizer & Backend Management Suite
View case study →
E-COMMERCE · SHOPIFY

Custom Shopify Product Designer App

Flexible Storefront Product Customizer & Backend Management Suite
✕
identitymanagementinstitute.org
Soccer Gear Store
+100%REAL-TIME PREVIEW
2 wks
BUILD
FLEXIBLE
PRICING ENGINE
CUSTOM
TEMPLATES
THE CHALLENGE

Store owners needed a powerful yet user-friendly product customization tool to allow shoppers to personalize items directly on the storefront with text, images, and graphics, backed by an efficient management system for products and templates.

THE OUTCOME

Built a versatile custom Shopify product designer app that delivers a seamless frontend customization experience alongside a robust backend dashboard for managing graphics, templates, custom pricing rules, and product-level controls.

WHAT WE BUILT
STACK & TIMELINE

Shopify App

Product Customizer

Frontend/Backend Architecture

Custom Pricing

UI/UX Design

Custom Application Build

★★★★★

This custom product designer app has completely revolutionized our store’s customer experience. Shoppers love personalizing their items in real-time, and managing templates and pricing from the backend is effortless.

— Store Owner, Custom Goods Brand
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PROJECT 4 OF 6

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